Vehicle wraps are more than just eye-catching. They are one of the most cost-effective and high-performing marketing tools for tradies, small businesses, and national brands. At Drive Creative, we believe in results, and the numbers behind wrap marketing in Melbourne prove that it delivers.
If you're wondering whether a wrap is worth the investment, let’s break down the return on investment (ROI) using real stats and local logic.
What Is ROI in Vehicle Wrap Marketing?
ROI stands for return on investment. In simple terms, it means measuring how much money your van wrap brings in compared to what it cost.
The value of a wrap comes from the impressions it creates: how many people see your vehicle each day and how many of them become real leads or customers.
The Numbers Behind Mobile Advertising
Here’s what industry studies show about mobile advertising:
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A single vehicle wrap can get 30,000 to 70,000 views per day in a busy city like Melbourne
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The average cost per thousand impressions (CPM) for a vehicle wrap is as low as $0.15
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Compared to digital ads, TV, or print, vehicle wraps have one of the lowest ongoing costs
Once your vehicle is wrapped, there are no more payments or monthly ad bills. You just drive and let the wrap do the work.
Real Cost Breakdown: A Typical Wrap in Melbourne
Let’s say your van wrap costs $3,000 and lasts 5 years. That’s $600 per year, or about $1.65 per day.
Now imagine your wrapped van is seen by 40,000 people a day (a conservative Melbourne estimate). That’s 14.6 million impressions per year.
Even if only 0.01% of those impressions turn into paying leads, that’s 1,460 leads per year. And if just 10% of those convert to sales at $250 profit each, you’re looking at:
- 146 customers
- $36,500 in profit
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From a $600-per-year wrap
The ROI is massive. And you keep gaining every time you drive or park.
Springvale: Where ROI Is Supercharged
Springvale is a high-density suburb filled with residential streets, shopping areas, and small businesses. The foot traffic and car traffic here make it a prime area for vehicle visibility.
If you wrap your van and do regular jobs in Springvale, you're constantly being seen by potential clients who live, shop, and work nearby. The area multiplies your impressions daily — without paying for more ad space.
Moorabbin: A Business Hub That Delivers
Moorabbin is packed with warehouses, trade suppliers, and commercial clients. A wrapped fleet or single ute here works overtime. While you're picking up materials, quoting jobs, or completing work, your signage is doing all the talking.
For mobile businesses that service Moorabbin regularly, the cost of a wrap becomes irrelevant compared to the long-term exposure.
Get your free quote now and turn every drive into a marketing opportunity.
Factors That Boost ROI
To get the best ROI from your vehicle wrap, focus on these essentials:
- Clear branding: People should know what you do within 2 seconds
- Bold contact info: Make your phone number or website stand out
- Professional installation: Bubbles or peeling corners kill your credibility
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Strategic driving and parking: Be visible in high-traffic areas like job sites, shopping zones, or local events
Why Choose Drive Creative?
We specialise in wraps that perform. Our process is designed to give your business the best return from every kilometre:
- Expert design focused on lead generation
- Premium materials that stand the test of time
- Precision installation from experienced wrap specialists
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Trusted by BMW, DRC Switchboards, and Melbourne’s top tradies
Ready to Get Real ROI from Every Drive?
If you're based in Braeside, Moorabbin, Springvale, or service clients across Melbourne, a Drive Creative wrap can help you turn every drive into dollars.
Get in touch and let’s design a wrap that brings value, not just views.
