When it comes to branding your van, ute, or fleet, one big question often comes up, should you go for a full wrap or a partial wrap? Both options offer value in different ways, and the best choice depends on your goals, budget, and how you want to present your business.
At Drive Creative, we help businesses across Melbourne decide what wrap type suits their brand, vehicle, and customers. Let’s compare full wraps and partial wraps so you can make an informed choice.
What Is a Full Vehicle Wrap?
A full commercial wrap typically covers the entire painted surface of your vehicle, providing maximum visual impact for advertising. However, we approach full wraps with practicality in mind. On taller vehicles like vans, we usually exclude the roof since it’s not visible from eye level. We also don’t wrap unpainted surfaces such as plastic mouldings or door handles, as vinyl doesn’t adhere well to those areas. Our focus is on achieving full coverage on the main panels to ensure a clean, professional, and effective result that stands out on the road.
This option gives you maximum impact and total design freedom. You can use bold colours, textures, full-vehicle graphics, and wrap every angle your audience sees.
Benefits of a full wrap:
- Maximum brand visibility
- More design space for logos, services, and offers
-
Creates a polished and professional appearance
What Is a Partial Vehicle Wrap?
A partial wrap only covers selected parts of your vehicle, usually the sides, back, or bonnet. It’s a smart way to save costs while still getting a strong brand presence on the road.
Benefits of a partial wrap:
- More cost-effective than a full wrap
- Faster turnaround
-
Can still include logos, phone number, and strong visuals
We often recommend partial wraps for newer businesses who want impact without stretching their spend.
Comparing Costs: Full Wrap vs Partial Wrap
Feature |
Full Wrap |
Partial Wrap |
|
Coverage |
Entire vehicle |
Select areas only |
|
Design Freedom |
High |
Moderate |
|
Cost |
Higher upfront |
Lower upfront |
|
Paint Protection |
Full protection |
Limited protection |
|
Visibility Impact |
Maximum |
Moderate to high |
At Drive Creative, our team works with you to customise the wrap type to your needs. We make sure even a partial wrap looks cohesive and professional.
Where Full Wraps Stand Out: Keysborough
Keysborough is a suburb packed with warehouses, trade services, and growing local businesses. If you're driving around here, a full wrap helps you stand out in busy streets and industrial estates.
We’ve worked with many local operators who have noticed more call-ins and brand recognition after wrapping their vehicles completely.
Where Partial Wraps Make Sense: Aspendale
Aspendale is more residential, with less competition for visual attention. If you’re running a service-based business in this area, a clean partial wrap with your logo, contact info, and a short tagline might be all you need.
It gives your brand a strong local presence without the higher price tag of a full wrap.
What to Consider Before You Decide
Here are a few questions to help you choose the right option:
- Do you want to maximise exposure on busy roads or job sites?
- Are you focused on budget or long-term branding?
- Will your vehicle be parked in high-visibility spots regularly?
-
Are you wrapping one van or a whole fleet?
If your brand needs a bold presence across multiple locations, a full wrap often gives you the best long-term ROI. For local tradies just getting started, a partial wrap still builds trust and helps generate leads.
Not sure which wrap suits your brand? Let Drive Creative help you make the smart choice.
Why Choose Drive Creative?
Whether you choose a full wrap or partial wrap, we make sure it’s done right:
- Expert designers who understand what gets noticed
- Premium materials that last in Melbourne’s climate
- Experienced installers with a passion for perfection
-
Proven success with businesses from BMW to small trades
We’re based in Braeside and trusted by businesses across Keysborough, Aspendale, and all of South-East Melbourne.
Wrap It Your Way with Drive Creative
No matter your budget or branding needs, we’ll help you choose the right wrap. From Braeside to Aspendale, from one van to your entire fleet, Drive Creative wraps get results.
Get in touch today and find the wrap that fits your business best.
